Customer Data and Metadata

Data? Metadata?
Signals Intelligence?

• The 'Data' here is mostly your contacts and the 'Metadata' is the small bits of information (tags) attached to your contacts, like their likes and dislikes and browsing and shopping behaviour.

• The contacts module in Send With SES is VERY powerful and can do a lot more than just store contacts.

• Your customers perform a series of actions when they are browsing through your website or mobile app - like logging in, adding an item to cart, sharing a link, leaving a review, logging out, etc.

• Each action is a 'signal' that indicates some customer behaviour.

• You attach these signals to individual customers using the 'Send With SES Contacts API'. For example, if a customer adds 'red shirt' to their wish-list, you attach the 'tag' [red shirt] to that particular customer.

• You can attach as many tags (signals) as required to each customer.

• You can then filter your contacts using all this information to generate your own 'signals intelligence' and send targeted messages - manually or via the API or through set rules (automations).

• PRO TIP: Get creative with metadata. While you can attach any random information to a contact, all that data quickly becomes unmanageable to generate any kind of intelligence. The only people who truly understand your business are you and your team. Decide on a 'metadata strategy' beforehand. Some popular tags to organise information are: 'Free', 'Paying', 'Wishlist', 'Added to cart', 'VIP', 'Logged in', 'Logged out', etc. The tag itself can be followed by additional information. For example 'Wishlist: <URL>', or 'Logged in: <time>', etc.

Each bit of metadata occupies a tiny space in the database, around 1 KB. 1 GB space can hold about 1 million metadata points.

Sounds simple, right?

Read about our 'Minimal Product Philosophy'.